Personal Growth

Creating Good Content

Marketing requires content.

This may seem obvious, but until I was trying to learn how to market it didn’t seem like a big deal. But it turns out, my crummy words alone are not enough to get people to take action.

So how do you create good content for marketing?

It seems it’s better to just focus on creating good content. Once people respond to the content then you can start to market. So then the real question is how do you create good content?

  1. Observe what is happening around the world (micro and macro)
  2. Create content that ties in your observations
  3. Have fun creating and sharing the content

Again, perhaps all very obvious points, but until I began it wasn’t obvious to me. The last point is especially important because even if your content flops at least you’ll be happy to shared it. It’s good to keep this in mind when creating new content.

Personal Growth

Thoughts On First Day Of Shirt Marketing

So my first day of marketing my shirt is coming to a close.

What a time!

Everything is new in life again!

It’s so odd to sit and literally not know and have little to no direction on what to do, but it is fun.

So far I’ve found myself most comfortable with reaching out to people on social media and just telling them about what I’m doing. I think this is because it mimics what I’m most comfortable with doing in person.

I wouldn’t know where to begin if I were to talk about content marketing or ad buys, but talking about what I’m doing: 👍

Still no sales though, so I’m going to keep doing some social media outreach tomorrow and then I’ll begin to work through a content strategy.

Looking forward to learning how to make content! (Please send suggestions)

Personal Growth

I’ve Created a Social Distancing T-Shirt

So given the current events I have some extra time on my hands. I was brainstorming for new things to do with my time. Honestly, the first thing I did was order juggling balls, but the delivery is delayed until the end of April.

I then thought, how can I do something that will help me grow and help to support myself and others who are having difficulty right now?

I decided to create a t-shirt. I thought back to my childhood and things that made me laugh that could be relevant, and this is what I recalled:

Scene From Arrested Development

And thus, the NO TOUCHING Tee was born!

NO TOUCHING! Tee – Arrested Development inspired social distancing t-shirt

$5 of every shirt is going to be donated to Feeding America. I think everyone should buy one (go do it now!), but if you don’t care for the shirt then consider donating directly to Feeding America.

For those of you wondering “how is this about growth”? The answer is that I’m learning to market.

It’s exciting for me as it’s so incredibly different from working in technology. I’m a complete novice at this and so even the act of learning how to learn it seems to be hard.

So far I’ve decided to launch it on Product Hunt. I think it is allowed to be posted there, but I’ll find out for certain after it goes live.

Over the next few days I’ll be figuring out how to make more content to market this shirt. Hopefully I’m able to get stuff together without spending a fortune.

Personal Growth

Routine Is Important

I don’t think I’m saying anything shocking to anyone, but I do wonder what makes it so important?

When thinking of why I realize it’s really because routine creates habit and habit has knock-on effects:

  1. You automatically set aside time (similar to how you always have time for breakfast…because you have a habit of doing it)
  2. A lot of little things become more “natural”, because you’re so used to doing it. This allows you to improve because you can now focus on the micro of the task instead of the macro.

Ultimately a routine is important because of the habits it forms and the habits are important because it allows you to grow. New routines are hard because they force you to reallocate a chunk of your time to do something that is not yet “natural”.

I am to form a few new routines:

  1. Writing this blog 5 days a week
  2. Spending 1-2 hours a day learning a new skill (surfing, AI, Blockchain, Business)

It will be difficult to do this consistently, but I’m confident the longer I do it the more “natural” it will become. I’ll keep doing it for as long as it’s fun and hopefully it will pay off some day in the future.

Personal Growth

How Do You Balance Growth?

Growing up I had one real hobby and it was programming. I was lucky that when I became an adult it was suddenly a skill that was in really high demand.

Through no planning or intentions of my own I landed a really solid career because of the years I spent learning to program.

It’s literally the luckiest thing that can happen to you (trust me). However, since having that luck I’ve struggled to continue to grow.

I think because I never planned or set any intentions to attain that high demand skill I’ve had difficulty dedicating the time to continue to improve. Everything I did was risk free because I did it as a child.

But now that I’m an adult I have to weigh how much time I spend on hobbies, on learning, on hanging, and especially on my income. This is the part that is so foreign for me.

How do I balance this?

Personal Growth

I’m Done Moving

For those who know me they know I’ve been traveling pretty heavily for the past four years. Sometimes I’m called a Digital Nomad, but I never really felt that term applied to me. Regardless of the label, it’s an activity I’ve been looking to lessen for a while. COVID-19 didn’t spark or cause it, but it did coincide with me stopping in one place.

So why did I decide to stop in one place even before COVID-19?

The exploration I was doing became dull. Another mountain in another town. Another beach in another country. Yes, some are nicer, but the growth had stopped. For the last couple of years it’s only when I stopped in places for a while that I was able to grow.

When I lived in SLC for a year(ish) I was able to learn how to hike and camp. While I still can’t start a fire (2020 goal) I was able to build up to doing a 3 day solo trip. For someone who has never thought more than a month ahead it was an amazing feeling to spend months working up the skills and comfort level to survive at ~11,000 ft. on your own for multiple days.

When I lived in Santa Teresa for ~5 months I learned how to surf. Another amazing time where I was able to go from sliding off my board while laying down to comfortably catching head high waves on a daily basis.

In neither of the above examples did I become some pro who you should be impressed with, but in both I had a lot of personal growth and achieved my goals. This is the answer to the original question of “why did I decide to stop in one place?”. After getting a lot of growth from experiencing different places I now require one place to grow. One place to find what I like. One place to dig in.

My initial idea was to head back to the mountains I loved so much (SLC), but from what I’ve read it’s changed a lot since I’ve been there. Then, with COVID-19 coming through it’s just not a friendly environment to move. So here I am happily at the NJ beach getting back in to surfing. With a bit of luck you’ll find me flailing on the water 7 days a week.

I intend to stay for a while so if you surf come flail with me.