Marketing requires content.
This may seem obvious, but until I was trying to learn how to market it didn’t seem like a big deal. But it turns out, my crummy words alone are not enough to get people to take action.
So how do you create good content for marketing?
It seems it’s better to just focus on creating good content. Once people respond to the content then you can start to market. So then the real question is how do you create good content?
- Observe what is happening around the world (micro and macro)
- Create content that ties in your observations
- Have fun creating and sharing the content
Again, perhaps all very obvious points, but until I began it wasn’t obvious to me. The last point is especially important because even if your content flops at least you’ll be happy to shared it. It’s good to keep this in mind when creating new content.